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The 101 days from Memorial Day weekend through
Labor Day are the deadliest days on the road, with more fatal
crashes and more children and teens dying than any other time
of the year, according to a new report by a national coalition
of driving safety advocacy groups.
"Americans drive more than one trillion
miles during the summer vacation months," said Susan
Pikrallidas, AAA's Vice President of Public Affairs. "For
thousands of families, their trips will end in needless tragedy.
We need to change that."
The "Drive for Life" report details
six factors that contribute to fatal crashes and offers survival
strategies to keep families safe. Major summer- crash contributors:
are failure to wear safety belts or use child-safety seats
properly; drinking and driving; fatigue; car maintenance failures;
speed;, and distractions. Drive for Life is an initiative
of AAA, Volvo Cars of North America, and Partners for Highway
Safety, in cooperation with law enforcement and highway safety
groups. Key findings:
- Nearly 13,000 Americans will die and 850,000
will be injured in car crashes during the 101 days.
- More children die in motor vehicle deaths
in summer, with crashes being the No. 1 cause of children's
deaths.
- Teen traffic deaths also peak in summer,
when inexperienced teen drivers log significantly more hours
behind the wheel and are much more likely to drive at night.
- Parents driving with children are more likely
to drive fatigued and at night, when they are most likely
to encounter drunk drivers.
"We pride ourselves on building the safest
vehicles that we can engineer. But driver behavior is an essential
part to keeping families safe on the road," said Thomas
Andersson, executive vice president of Volvo Cars of North
America, LLC.
The initiative also will air a new, national
30-minute television special, "The National Safe Driving
Test 2004" on PAX-TV on Saturday, Sept. 4 at 7 p.m.,
during the height of Labor Day weekend, when the winner of
Volvo's Safe Driving Sweepstakes and a new Volvo XC90 will
be announced. Licensed drivers can enter for a chance to win
at http://www.driveforlife.com.
Source: Drive for Life
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